Business Gifting with Style and Strategy

The fundamental objective of gift-giving is to foster relationships between giver and receiver. A gesture to show the other party that we care.Gift-giving in a corporate setting shows, in a sense officially, that you know and appreciate the people in relations to your business (these include both existing and potential customers, vendors, suppliers, employees and even management). There’s an element of surprise that leaves an indelible and remarkable impression on the recipient. In business gift-giving, the relationship is resting on goodwill, rather than one based on a reward-and-punishment system or a transactional…

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